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Macquarie University and Growing Early Minds Marketing Project

Macquarie University invited Growing Potential to participate in a marketing project for third year marketing students. As part of the module, students are required to submit a 6,000-word group report and presentation analysing a particular marketing issue related to an organisation, applying marketing tools, models, theories including Blue Ocean Strategy (BOS) that they’ve been learning.

On Wednesday 8 May 2019, Otto Henfling (CEO), Dylan Reynolds (Executive General Manager) and Shayne Welch (Marketing Officer) presented to 250 students on campus at Macquarie University, talking them through Growing Potential’s history, brands, services and more broadly the not-for-profit sector.

The brief for the students, however, focused on Growing Early Minds, and the challenges the organisation has faced with the rollout of the National Disability Insurance Scheme (NDIS) and the business model forced to change from a Government funded/welfare model to that of a private business with a market-driven approach. The students were asked how they would respond to our objectives in this changing environment?

Could it be enhancing existing services? Filling market gaps? Diversification? New locations? New customers? New cross-sector partnerships and collaborations? New strategic alliances? New campaigns? New marketing channels? Our next move is now in the hands of 250 marketing students.

Out of 50 student groups, the top five teams will present their Blue Ocean Strategy ideas back to the organisation in mid-June. We’re hoping to see some clever thinking and unique ideas and initiatives that can be applied to Growing Early Minds’ strategic business plan.

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